The Society for Human Resource Management (SHRM) has launched a campaign designed to highlight the growing business need for talented human resources (HR) professionals.

The campaign's first installment is a 30-second TV spot called "Most Important Asset," which is airing on CNN as part of the network's election coverage and on select Fox Business programming. In addition, a print version will appear in business publications.  See Link Below

"In today's knowledge-based economy, people are our most important asset," says Susan R. Meisinger, president and CEO of SHRM. "As our ad says, it's the job of HR professionals, especially in challenging economic times, to meet the needs of employees to ensure that they return each morning."

Most Important Asset